遠藤餅店 ロゴマーク

Be honest, be serious.
The only thing We are trying to do
is to serve good food.


Thought of the Founder

We are committed to making rice cakes and confections with our ingenuity and creativity.

1948. Chuichi Endo, with his wife, Kin, and other family members, founded the Endo Mochi Shop in Katahira, in the heart of Sendai City. He opened his business with the hope of "serving delicious food to those who were wounded in the war," but soon after the war, there were no sufficient supplies, so he had a lot of trouble. Through repeated trial and error, we have developed a lot of originality and ingenuity, and now we handle rice cakes, daifuku, dandelions and suiyokan. Until just before he passed away in 2004, he demonstrated a vigorous spirit of development, devising new recipes to please customers even when he was ill. "To make delicious rice cakes with sincerity and sincerity, without thinking of making a profit. We are dedicated to making safe and delicious confections with a commitment to "making the real thing with good ingredients". This spirit has been firmly carried on to the present day.

創業者夫妻

Founder Chuichi Endo

He was born in Watari-cho, Miyagi Prefecture in 1919. After working as a high school teacher, he founded the company at the age of 29 in 1948 in Katahira, in the heart of Sendai City. In 1952, it moved to Miyamachi, near Sendai Toshogu Shrine. Until his death in 2004, he was stubborn and devoted to Japanese sweets.

Commitment to making rice cakes

  • 手づくりイメージ

    Handmade

    with all one's heart and soul

    The "Ohagi" is steamed twice in a steamer so that it does not become hard even when it is cold. The rice cakes are made with a pestle and a mochi pounding machine for a second time, making them finely elastic and chewy. Each piece is cut by hand by a craftsman. The time of steaming and the strength of steam are subtly adjusted according to the season and the temperature when making red bean jam such as zunda. In order to bring out the natural flavors of the ingredients, we carefully make our products by hand.

  • 厳選素材イメージ

    Selected ingredients.

    Reliable products from Miyagi

    Zunda is made from "Hiden-Beans (secret beans)" and "Aodaizu (blue soybeans)" grown by contract farmers in Miyagi Prefecture. The rice cakes are made from "Miyakogane", the highest grade of glutinous rice from Miyagi Prefecture. "Ichigo Daihuku" (Strawberry Daifuku) is made from "Watari strawberries". The secret of its deliciousness lies in the selection of ingredients, such as "pastured milk" from the Iide Nagameyama Farm in Yamagata Prefecture, red beans from Hokkaido that determine the taste of the bean jam, and brown sugar from Hateruma, Okinawa, which is used in the dough for the buns.

  • 安心・安全イメージ

    Safety and security

    Reduced agricultural chemicals

    The highest quality glutinous rice, which is produced in Ishinomaki, Miyagi Prefecture, is grown in the soil where we are very particular. Edamame is grown in Miyagi Prefecture with less pesticides and less chemical fertilizers. The ingredients are safe and reliable. We are particular about the freshly made rice cakes, and "the rice cakes that come on the same day. We deliver safe and delicious sweets with no preservatives.

  • 小豆
  • 枝豆
  • くるみ

Awards

1984 The 20th National Confectionary Exposition
Received the Gold Merit Award for "Zunda-mochi".
1989The 21th National Confectionary Exposition
Received the "Zunda-mochi" honorary grand prize.
1994The 22th National Confectionary Exposition
Won the President's Award for "Zunda-mochi"
1998The 23th National Confectionary Exposition
Zundamochi receives the "No Forensic Award".
2008The 25th National Confectionary Exposition
Awarded the "Kikka-kouei-sho" Award for "Kiwami Zunda-Mochi".
2013The 26th National Confectionary Exposition
Awarded the Minister of Agriculture, Forestry and Fisheries Award for "Kiwami Zunda-Mochi".

Farmers' Voice

餅米農家

餅米農家イメージ

"Miyakogane" in Ishinomaki,
Miyagi Prefecture
Ichiro Hoshi

Ishinomaki City, with its fertile land nurtured by the Kitakami River and Naruse River, is one of the best rice producing areas in Miyagi Prefecture. Good soil is essential for delicious glutinous rice. What we pay attention to is the soil preparation. We use organic fertilizers, mainly cow compost, to make the soil, and strive to grow rice without using pesticides as much as possible. You can eat it with peace of mind because it is a rice with less agricultural chemicals. Miyakogane, the king of glutinous rice, has an elegant sweetness and aroma, and is well-liked for its stickiness and firmness.

枝豆農場

枝豆農場イメージ

"Hiden-Beans (Secret beans) " and "Aodaizu (Green soybeans) "
from Kurihara City, Miyagi Prefecture
Ubusuna Farm Co.
Representative director Hitoshi Sato

Morning-picked "Hiden-Beans" and "Aodaizu (Green soybeans)" are boiled immediately after harvesting and rapidly frozen. Enjoy the deliciousness of the season all year round. Our unique vacuum and low-temperature cooking technology ensures that the nutritional value, vivid color and aroma are preserved even after processing. Beans grown with less pesticides and less chemical fertilizers are tested for radioactive materials to ensure their safety. In order to produce the best edamame with a rich aroma and sweetness, we are working together to cultivate new varieties of edamame in response to requests for texture, color, and aroma.

Hiromi Hosoya

Greetings from the owner

We value "sincerity, love, and kindness"
to deliver the taste that is nurtured
in Sendai and Miyamachi.

It has been about 70 years since Chuichi Endo, the founder of the company, founded the company in Sendai. We have spent most of our time in Miyamachi, the town in front of the Sendai Toshogu Shrine. We would like to express our sincere gratitude for your continued patronage. My father, who was stubborn and single-minded, said, "Instead of making a profit, never forget to be grateful and work carefully and deliciously," and continued to be creative and devote himself to making rice cakes. With the enterprising spirit that has been passed down from generation to generation, new products such as "Mochiya no Milk Purin (Milk pudding made by a rice cake shop)", "Amazake Blanc manger ("Blanc manger' with sweet sake)" and "Sendai Mochi Kintoki (sweet potato with rice cake)" have been born. In the spirit of our company motto, "Sincerity, Affection, and Kindness," we will continue to strive to make sweets for the coming era, while keeping the spirit of creation in mind.

Endo Mochi-ten Co.
President and Representative Director
Hiromi Hosoya (maiden name: Endo)