Endo-Mochiten, a rice cake shop near Sendai Toshogu Shrine which was founded in 1948, has created a new sweet at the beginning of the new era, Reiwa. Sendai Mochi-kintoki is loved by every generation. It is new as well as rustic, and elegant.
The staff members, including the third-generation master of Endo-Mochiten, are all women in a variety of age groups from 20s to 60s. They have a sweet tooth and a sophisticated palate.
Made one by one with hands from high quality materials. We make the most of the original flavor of ingredients.
■Opening Hours: 8:30 to 18:00
■Closed on Thursday (Subject to change due to special events)
2-minute walk from Toshogu Station on JR Senzan Line
Parking: across the street, behind Masuzawa Building, No.19 to 21
4-7-26 Miyamachi, Aoba-ku, Sendai, Miyagi 980-0004